Empire Nail Supply

Empire Nail Supply is a NYC-based professional nail supply company founded by industry veterans who struggled to find consistent, high-quality products from a single source. They needed a full e-commerce platform to reach nail technicians and salons nationwide — not just a basic storefront, but a polished, professional shopping experience that matched the salon-grade products they sell. Their previous solution lacked the refined editorial aesthetic their brand demanded, had no multi-language support for the bilingual NYC market, offered no category navigation optimized for professional buyers searching by product type (gel polish, acrylic, nail art, tools), and missed the social-commerce connection to their Instagram audience where much of the nail industry discovers new products. They needed a platform as precise and editorial as the NYC nail scene itself.

We built Empire Nail Supply a custom editorial e-commerce platform with a clean, premium aesthetic inspired by high-end NYC beauty brands — sharp serif typography, generous whitespace, and polished product photography that lets the products speak for themselves. The store features a complete product catalog across 7 professional categories (Gel Polish, Acrylic & Dip, Nail Art, Tools & Equipment, Nail Care, Accessories, Lashes) with sale pricing, new arrival tags, color/size filtering, and inventory tracking. Bilingual EN/ES support reaches the full NYC professional market. Secure Stripe checkout handles payments with free shipping thresholds ($75+) that drive cart size. A built-in Instagram feed integration closes the social-to-sale loop, while the newsletter signup, deal-of-the-day countdown, and featured product carousels drive repeat engagement. Custom account management lets professional buyers track orders and reorder favorites, and the entire site is mobile-optimized for technicians shopping between clients.